I Created A Social Media Marketing Campaign For A Multi Million Dollar Company In 30 Days

Project outline

 
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Project Overview

I will be working with engineering company SBSA to create a social media driven marketing campaign to recruit young engineers to work for their company. They currently have issues with being understaffed and are unable to handle the amount of business they get with their current staff. I will be teaming up with them to create employee value propositions (EVP) for recruitment purposes, and to launch an ad campaign on Facebook.

Final Result

  • Create a marketing campaign through social media for Engineering company SBSA to entice and recruit young audiences for their company

Project Goals

  • Learn to use se Facebook ads to reach younger audiences (ages 22-30)

  • Create a marketing campaign using my new found knowledge of Facebook Ad Manager

  • Learn to work with a big company’s marketing team to accomplish a goal

  • Learn to use Mailchimp

  • Improve my understanding of professional marketing and what it feels like to work with a marketing team

Hard Skills Learned

  • Writing market copy

  • Facebook ad manager

  • Mailchimp

  • Ad creation/design

Soft Skills Learned

  • Psychology behind successful marketing

  • Interviewing skills

  • Professional communication and cooperation

The Next Month

  • Week 1

    - Reach out to marketing staff at SBSA and develop a rough plan for the month

    - Create a rough project outline

  • Week 2

    -Create a plan for the marketing campaign with SBSA marketing team

    - Learn to use Mailchimp, Facebook ad manager, and Facebook creative hub

  • Week 3

    - Create ad mockups within Facebook creative hub

    - Conduct interviews with SBSA employees to create EVP’s

    - Get a budget approved and plan the length of the marketing campaign

  • Week 4

    - Launch ad campaign

    - Finalize EVP’s

Challenges I Expect

The biggest challenge I expect to encounter is completing my goals within my timeline. As we are coming up on holiday season and much of my project goals will depend on the schedules of SBSA employees, I worry that I may have problems completing my goals on time.

 
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